The Cinemagraph

Those of you familiar with twitter and tumblr may well be aware of this new image, part video part photograph. An imaginative concept that unlike a video or a photograph you're kept engaged, you can't tear your eyes away from trying to figure out how it works, or if it's even real.

Almost like the moving newspaper photos in Harry Potter, but the difference, these images can only work on the internet, and only one part of the image moves, the rest of  it is perfectly still. 

Cinemagraphs were started by Kevin Burg (visual graphics artist) and Jamie Beck (photographer) after they began experimenting with the gif format, and this has resulted in what we have today. They aim in the future to 'push this new art form and communication process as the best way to capture a moment in time or create a true living portrait in our digital age while embracing our need to communicate visually and share instantly'. 

They have produced a range of different cinemagraphs, photos of model Coco Rocha and New York Fashion Week have been made into these perfect spectacles of capturing a moment in time. More natural and landscape versions of these have been made, all of which draw you in like no other digital imagery.

To see more of these, head to their website: http://cinemagraphs.com/

Now less talking more seeing - enjoy

Next on the cards for cinemagraphs is a collaboration with Oscar de la Renta, I definitely can't wait for that!

Coco Rocha: "it's more than a photo, not quite a video"