Friday, 31 August 2012

Zara AW

A post dedicated to Zara's new Autumn Winter campaign with the wonderful Freja Beha Erichsen.

Zara are by far one of my favourite 'high street' brands. The clothes are affordable and chic and if my wardrobe could be filled with outfits from just one brand, I'd choose them. The new video and photo campaign by them echos the sophistication Zara's all about with a hint of playfulness. Freja was the perfect model for this role.

Oh and I'm going to post the AW12 MALE video to because HELLO Jon Kortajarena. I don't need to say any more apart from, you can't not watch it. Oh, and lets not forget to mention the talk dark other handsome male that begins this video, Sean O'Pry, a bit of a looker too it would seem.

David Sims was photographer on the shoot and did a fab job. In keeping with the videos, the black and white theme continues through the photographs. I love how striking and simple each image is, and whether you like or dislike Zara as a brand, there's nothing to dislike about this new autumn winter campaign.